Leroy Merlin

Leroy Merlin PT decided to renew its online store and, for its development and corrective maintenance, chose Fullscreen as its partner. An ambitious project that involved a team of dozens of people whose objective was to renew the look, feel and responsiveness of the online store of the ADEO group company, and in particular, to substantially improve its performance and provide the client with a quicker and more efficient search and purchase experience.

Leroy Merlin PT’s objective is the substantial growth of the presence and size of its online catalogue and, as such, a thorough analysis of the IT architecture's definitions was necessary, especially when integrating dozens of the group’s systems that the solution Fullscreen developed incorporates into its structure.

As the backbone for this development, Fullscreen used the most recent version of its CMS (content management system): Fullscreen Studio CMS, thus guaranteeing Leroy Merlin PT a development tailored to provide all the desired functions.

This project met all the UI/UX expectations and managed to go online within the established deadline, meeting the performance objectives outlined at the beginning of the project.

This website has an optimised SEO and digital marketing strategy and incorporates e-commerce techniques, such as cross-selling and up-selling, so as to promote Leroy Merlin PT’s services and improve the user experience of its visitors.

A 100% responsive layout for mobiles with a clean, light and up-to-date design, functional and practical menus, a taxonomy which positively guides the visitor though its sitemap, as well as calls-to-action and interconnection with the company’s social media, are fundamental aspects that our web design team focused on in the creation of this website.